2.Graff Diamonds The Fascination – $40 Million
Warning: the following statement contains a spoiler: in addition to selling the most expensive watch in the world, Graff also sells the second most expensive watch in the world. You only need to take a cursory look at this timepiece to get an idea of why it costs so much. This watch features a total of 152.96 carats of white diamonds, the largest of which is a pear-shaped diamond weighing 38.13 carats and can be removed from the watch and worn separately as a ring.